We leverage our decades of expertise in shaping campaigns, commercials, and stories to build brands.
SUBURBAN PROPANE
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
Suburban Propane came to us with a clear goal: generate leads. We set out to develop a campaign that would introduce potential customers to their services and give them a reason to take the next step.
We started by understanding their audience and what would motivate them to reach out. From there, we shaped a creative concept around a clear message and a direct call to action.
We designed a spot to turn audience interest into new customer inquiries.
Shoe Station
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
Shoe Station had just remodeled and rebranded many of their stores. They were looking for a way to announce it to their markets. Working along their CMO and brand team, we crafted a campaign the ‘Welcome’ customers into their newly renovated stores.
Combining this with a specialized offer, we were able to craft a campaign that helped drive sales up 24%.
Blood Assurance
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
One goal: Get millennials to sign up to donate blood.
The problem: Too few were signing up.
Our approach: Create a campaign tailored to this demographic.
The result: ’90s everything.
SEASONS 52
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
Seasons 52 had everything you could want in a happy hour: delicious dishes, great drinks, and incredible prices. The only problem? No one knew about it. They came to us to develop and produce a fresh campaign built around the connections happy hour brings.
We started by listening to their goals, then shaped a creative concept that positioned Seasons 52 as the go-to spot to gather, unwind, and connect.
From concept through production, we brought that vision to life with a spot optimized for a Connected TV audience.
MRCOOL
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
MRCOOL came to us ready to explore a new channel: Connected TV. They wanted to begin their journey with a focused test in Nashville before considering a broader rollout.
We built the creative around that market, introducing MRCOOL to Nashville audiences with a spot tailored to Connected TV outlets.
The result was a market-specific campaign that gave MRCOOL a starting point to learn how CTV could fit into their broader marketing strategy.
Bartlett Tree Experts
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
Bartlett is a family-owned company with a rich 100-year history, just like the trees they service.
For this campaign, we built a creative concept that honored their legacy while also pushing it forward to generate more leads and business to a specifically targeted customer.
Everything behind our decisions was motivated by positioning them as the premium tree care provider.
Boston Consulting Group
Concepting, Direction, Production and Delivery by Mayor’s Office Studio
Helping new graduates find their next big opportunity. We created a LinkedIn-focused campaign for Boston Consulting Group, connecting recent college graduates with career opportunities at BCG and encouraging them to apply.